10 Reasons Why You Should Listen to Your Copywriter
If you are currently working with a copywriter to enhance your online content marketing strategy, then it is safe to assume that you hired one for good reason. Recognizing the need for a copywriter...
View ArticleContent Marketing for Universities
As a copywriter, you must be able to adapt to the internal processes of diverse industries. While each specialty of a given industry will have its own way of doing things, a copywriter will find it...
View ArticleHow Copywriting Fits into an Integrated Marketing Strategy
Despite its primary association with marketing and advertising, copywriting disciplines vary across work environments. Traditionally, copywriting was based on achieving direct sales through copy, a...
View ArticleDo Press Releases Still Work?
The title alone can have most of you scratching your heads. That is, unless you know the basics of Google’s newest algorithm update, Panda 4.0, which was released in May 2014. But before I analyze the...
View ArticleThings to Consider When Producing Potentially Viral Content
A dream of almost any business that heavily utilizes digital marketing strategies is producing content that actually goes viral. Who doesn’t want their content spread across the Internet? After all,...
View ArticleGenerating Leads from a B2B Outreach Strategy
Long gone are the days of hoping your ideal customer will come across an advertisement you posted in a newspaper or magazine, or hear your jingle on a local radio station and contact you for more...
View ArticleClik here to view.
10 Reasons Why You Should Listen to Your Copywriter
If you are currently working with a copywriter to enhance your online content marketing strategy, then it is safe to assume that you hired one for good reason. Recognizing the need for a copywriter...
View ArticleClik here to view.
Content Marketing for Universities
As a copywriter, you must be able to adapt to the internal processes of diverse industries. While each specialty of a given industry will have its own way of doing things, a copywriter will find it...
View ArticleClik here to view.
How Copywriting Fits into an Integrated Marketing Strategy
Despite its primary association with marketing and advertising, copywriting disciplines vary across work environments. Traditionally, copywriting was based on achieving direct sales through copy, a...
View ArticleClik here to view.
Do Press Releases Still Work?
The title alone can have most of you scratching your heads. That is, unless you know the basics of Google’s newest algorithm update, Panda 4.0, which was released in May 2014. But before I analyze the...
View ArticleClik here to view.
Things to Consider When Producing Potentially Viral Content
A dream of almost any business that heavily utilizes digital marketing strategies is producing content that actually goes viral. Who doesn’t want their content spread across the Internet? After all,...
View ArticleClik here to view.
Generating Leads from a B2B Outreach Strategy
Long gone are the days of hoping your ideal customer will come across an advertisement you posted in a newspaper or magazine, or hear your jingle on a local radio station and contact you for more...
View Article